Ain’t nothing free
When something free is not really free. Please be very cautious of offers using the words “No lock in contract ” – ” No setup fee” – “No Maintenance fee ” – “Lowest commission(only 3%)”.
So on your own website using a 3rd party commission based system( let’s call it the Hotel Sink Solution for the sake of this post) then it could end up costing you a lot more money than you think!
Using one of our client’s hotel as an example that has the eReZ booking engine and is covered by let’s say an annual contract rate of $8000 which includes the website, CMS, CRM and eRez system.
If we were to look at their revenue generated from their online bookings for April 2013 which was US$200,000. All bookings made directly via the hotel’s own website. It would have cost this hotel $6000 to use the for example the Hotel Sink Solution which is free of no set up fee, no maintenance fee, no lock in contract. US$6000 just for one month!
Ain’t nothing free!